Christine Mackin

Executive Director

Christie has an extensive Consumer Package Goods (CPG) sales and marketing background of over 20 years. She has been a key player among Fortune 100 companies such as, Nestle, Coca-Cola, and Revlon. Throughout her career she led national and regional package good brands and private label sales initiatives across multiple product categories in the mass retail trade. Christie has strong leadership skills and enjoys developing cross-functional sales teams including; strategic business planning, category management, logistics and retail operations.

Christie has a successful track record of collaborating with national customers in the development of strategic merchandising and marketing strategies to grow sales and margin. She is a global thinker and enjoys developing new programs to move the business forward.

Most recently, Christie was a National Accounts Executive with the Perrigo Company and led the development and marketing execution of private label skincare products for Walgreens, Kmart, CVS and Rite-Aid. Prior to Perrigo, she was a senior leader for Revlon where she was the head of U.S. drug channel sales and the dedicated customer team for Target Corp. She directed all aspects of the business and was an active leader with cross-functional marketing teams in the development of new product launches and strategic long-term planning.

Christie began her career with Nestle Food Company (formerly Carnation Co.) in sales management. Over 10 years, she held several sales management positions and by age 32 she became the youngest and first female Regional Sales Manager in the U.S. In 1995 Christie was recruited by Coca-Cola Enterprises (CCE) to develop a regional account management sales structure and to lead the Midwest marketing initiatives. As a result, her team accelerated market share and distribution leading to strong sales growth. Other notable successes included; the development of Mendota Springs natural water, and sports marketing contracts with the NHL. In addition, she was elected to serve as a representative of CCE and the Coca-Cola bottler advisory committee for cross-bottler relations.

Christie has an entrepreneurial spirit and drive. She is innovative and passionate about helping others succeed.