Minnesota Cup
Multi-channel Marketing Campaign
Magnet 360 Member Agencies:
Haberman, Kenyon, Strong Suit Media, and Magnet 360
Situation
Now in its seventh year, the Minnesota Cup is a statewide business plan competition that seeks out aspiring entrepreneurs and their breakthrough ideas. This program was founded in 2005 by Magnet 360 co-founders Scott Litman and Dan Mallin and is hosted by Wells Fargo, the U of M and Carlson Companies. Over the past few years, the program has evolved into being a critical element of the DNA of entrepreneurism in our state with over 6,000 participants and 2009 & 2010 Finalist raising over $30MM in new capital.
Engagement Opportunity
Launch and establish the Minnesota Cup, evolve it into a successful program, grow it each year and make it a part of the entrepreneurial landscape of our state.
Outcome
Leveraging a half dozen members of the Magnet 360 network including Kenyon, Haberman, Valtira and Strong Suit Media, Magnet 360 has developed a fully integrated, state wide program that generates over 15 Million media impressions and attract over 1,000 participants each year. This campaign has been instrumental in establishing the program, securing sponsors, growing participation and establishing the Minnesota Cup as a successful and important part of the entrepreneurial ecosystem in the state of Minnesota. The integrated marketing campaign that supports the Minnesota Cup includes :
Launched on March 28th (see press release), the Minnesota Cup is off to another great year of competition. To learn more about the Minnesota Cup, please visit www.minnesotacup.org or listen to this interview on TECHdotMN with Magnet 360 co-founder Scott Litman.
