Multi-channel marketing campaign
Challenge Now in its sixth year, the Minnesota Cup is the premiere, statewide business plan competition for early stage entrepreneurs in the State of Minnesota. The Minnesota Cup seeks out aspiring entrepreneurs and their breakthrough ideas in a search for the next great entrepreneurial success story in our state.
The issue is reaching early stage entrepreneurs in fields as diverse as clean tech & renewable energy, biosciences, high tech, social ventures, student entrepreneurs and entrepreneurs of almost any description from across the state of Minnesota, all on a budget that could barely cover the cost of a few full page ads at a commercial rate.
Solution
The Minnesota Cup works with Magnet 360, who is responsible for managing and integrating all aspects of marketing & communications. Through the combination of Magnet 360 working efficiently with its member agencies and developing highly cost effective partnerships with its media partners, Magnet 360 is able to maximize the available media budget and achieve over 15 million media impressions through paid and earned media on an annual basis. Magnet 360 integrates the following services in managing a well integrated marketing ecosystem for the Minnesota Cup:
- Outdoor
- Online Media
- Social Media
- Public Relations
- Events
- Email Marketing
- Industry Partnerships
- Website content development
- Search Engine Optimization
The end result is that through a highly integrated earned & paid media program, branding and the web, the Minnesota Cup has gone from startup to a well known brand and through that has established itself as the leading business plan competition in the state and one of the most effective programs in the country.
