Creative Lighting


Redesign & E-Commerce Platform


Creative Lighting

Magnet 360 Member Agencies:
Insite Software, Valtira, Brandpoint and Magnet 360



Engagement Opportunity


Increase sales conversions by providing more accurate inventory and availability, more navigable product catalog and improved checkout and order management capabilities.


Outcome


  • Developed integrated demand generation campaigns
  • Paid Search, Print Media, Affiliate Markeintg SEO, Public Relations, Online Media, Events
  • Redesigned product catalog and supporting content
  • Optimized path to purchase
  • Greater integration of editorial/expert content
  • Integration of e-commerce platform with ERP