Redesign & E-Commerce Platform
Challenge
Increase sales conversions by providing more accurate inventory and availability, more navigable product catalog and improved checkout and order management capabilities.
Solution
- Developed integrated demand generation campaigns
- Paid Search, Print Media, Affiliate Markeintg SEO, Public Relations, Online Media, Events
- Redesigned product catalog and supporting content
- Optimized path to purchase
- Greater integration of editorial/expert content
- Integration of e-commerce platform with ERP