For many marketers, the first media dollars spent will go to search, and in many cases, the effectiveness of the medium rewards that belief. At Magnet 360, we are huge believers in the value of search and are proud to have Nina Hale Consulting, a market leader in SEO / SEM as a member of our network.
While paid search is important, it isn't the only pay-for-performance game in town. For business-to-consumer advertisers, it's important to check out other options like article-based marketing (like adfusion), which combines the pay-for-performance aspects of search with the awareness aspects of display media. Options like these can be a great addition to a marketers PPC efforts.
Recently iMedia asked Magnet 360 Co-Founder Scott Litman for our perspective on pay for performance alternatives to search marketing. Scott shared these ideas with iMedia which can be seen in the February 26th article "An ROI-boosting alternative to search marketing".
Posted 3/1/10, by Scott