Magnet 360

20,000 spectators. 200 teams. 25 rinks. 1 bond - the pond. The annual U.S. Pond Hockey Championships celebrate the purity of hockey and bring nationwide attention to a tradition Minnesota helped establish. Magnet 360 member Haberman created the tournament and is there for every slapshot, managing and marketing this mammoth event.

The US Pond Hockey Championship has not only been a success on the ice, but it's also a success in the media, generating over 550 million media impressions in it's first five years. ESPN called it a "Must-See" event, and Sports Illustrated declared it "one of 101 things sports fans must experience before they die".

More information can be found at US Pond Hockey's website.

Download Haberman's complete case study (PDF)

Posted 1/22/10, by Scott