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Reap The Benefits Of Continuous Optimization
12-Apr-2010 Too often, once a website is launched, little is done until the next major release. For sites that are outcome driven, this is a terrible waste as it's unlikely that even the most talented teams get everything right on their first attempt. Further, volumes of analytics data are available, but underutilized when it comes to website optimization.
At Magnet 360, we believe that for outcome driven sites, that a process of continuous optimization can yield substantial gains in performance. Recently, Magnet 360 co-founder Scott Litman wrote an article on "How To Reap The Benefits of Continuous Optimization" for MediaPost.
Posted 4/12/10, by Scott
