Magnet 360

To find out what consumers are thinking, you don't need to do an old-fashioned phone survey anymore. The Digital Consumer Confidence Index (DCCI)* is Magnet 360 member Networked Insights' weekly measure of consumer confidence in the US economy, drawn from the vast data set of conversation in social media.

Why Social Media?

The methodology for the traditional Consumer Confidence Index (CCI) is becoming increasingly limited compared to the power of social-media analytics. Networked Insights has managed to find answers without asking direct questions - thereby removing biases. They then add groundswell voices, naturally expressed, to the conversation about the health of our economy. It's no longer possible to get a complete picture of consumer attitudes while excluding this wealth of online consumer data.

Fox Business recently spoke with Dan Neely, the CEO of Magnet 360 member Networked Insights to learn more about how this is done.