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Five Approaches for More Relevant Marketing

13-Sep-2010 Relevancy drives conversion and efficiency in media spending and, when it's done right, consumers have access to media that matters most to them.

Increasingly, a key tactic being deployed to achieve relevancy is "interest-based advertising," which conveys the simple idea that ads should match the interest of the recipient.

We shared our thoughts on this with iMedia who recently published this article by Magnet 360 co-founder Scott Litman titled, "5 Approaches for More Relevant Marketing."

Posted 9/13/10, by Scott

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