Magnet 360

Constant Content:
Creating an Editorial Plan That’s Relevant, Timely & Integrated

It’s time to change your marketing model. Most brands are used to running on advertising driven, campaign-based, one-way, mass communication efforts focused on affecting brand awareness and positioning. This approach alone no longer works. You need integration and you need to be in constant communication with your prospects, member base and customers. So how do you transition?

Come to my Constant Content breakout session September 28th at the 2010 MIMA Summit. I’ll share the essentials to creating and executing a consumer centric editorial plan with relevant content at the core. I’ll provide guidance on developing an integrated effort that attracts, engages and nurtures through all channels: your site, email marketing, Search, Social, online advertising, mobile and yes, I’ll even throw in offline channels just for kicks.

Learn more about the 2010 MIMA Summit and register here.