Magnet 360

10-Jun-2011 Along with the meteoric growth of Facebook, it has also become the largest advertising platform on the net serving up over 340 billion ad impressions and delivering nearly a third of all online ad impressions in the first quarter. With a vast audience and reach, Facebook is rapidly improving on the tools that marketers can use to reach audiences on their site.

Magnet 360 member Nina Hale Search is a market leader in the strategy, management and implementation of pay for performance online advertising which includes Paid Search as well as advertising on Facebook. We work together with Nina Hale Search on numerous customers and we're excited about the prospects for better targeting and more effective advertising via Facebook.

Nina recently wrote in her blog about the most recent changes in category target at Facebook : "Facebook has been rolling out new targeting options for its ads. In the past Facebook Ads were “push” model. You had to specify a keyword interest if you wanted to go beyond simple demographics. If the database (which wasn’t always complete) had people who had identified themselves as having those interests, it would show up as an option that you could choose. So in order to target Moms, we would have to list every possible thing we thought moms might be interested in. Now in this new model, you can precisely target Moms, even down to the age of their children."

Continued on the Nina Hale blog.

Posted 6/10/11, by Scott

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