Magnet 360

  With Seth Godin (@thisissethsblog) and Jackie Huba (@jackiehuba), we hosted a VIP breakout session with a select group of VP's, CMO's and executives in attendance.  Over the span of an hour, this amazing group of regional leaders shared their ideas and posed challenging questions to Seth and Jackie.  The dialogue and engagement from all was fantastic with the primary theme coming from Seth's recent book "Tribes".

  One observation....when the event kicked off Seth requested that everyone put away their phones and stay off of Twitter.  While as a sponsor, I was briefly disappointed that the insights of the room wouldn't be shared with all and selfishly, was thinking we are losing out on the marketing that comes from a Twitter stream full of @magnet360.  But it was remarkable that without the distraction of half a room full of people with heads down in their phones & laptops, the dialogue was better and what's more, speakers and attendees alike were able to be open in their discourse without the fear that they be taken out of context in a tweet or FB status.

Posted 10/6/09, by Scott