Curation Station

Curation Station helps marketers more easily leverage social content online.   It is a web-based application that combines aggregation, selection, metrics and sharing of social media content in a single online toolkit.

Social media have forever changed the way that brands connect with customers.  In a non-stop trail of Tweets, blogs, Facebook pages, YouTube videos and Flickr sites, customers discuss products and services. Some of it is great, some of it is damaging.  In all cases, brand marketers today must understand and respond to what's there.  The process of doing this manually is impractical.

Curation Station was created by marketers for marketers to harness these conversations and share participants' best insights and experiences. The application addresses content found in blogs, status updates, video and photo sharing sites and social networks. In fact, Curation Station can leverage any piece of content found anywhere on the web. 

Marketers use Curation Station to build greater affinity with their brand advocates and drive revenue. As Curation Station has become more widely available, publishers, bloggers and thought leaders have become avid users of the application.