Capsule
Capsule reduces the risk of taking any offering to market. Whether a "new to the world" innovation or the refresh of something old and tired, the Capsule methods and practices are designed to achieve results. The process starts with a proprietary brand definition methodology, moves to both pragmatic and engaging creative design, and finishes with an efficient implementation team approach. The Capsule methods have been leveraged by clients both nationally and internationally. Capsule's reputation for excellence in brand identity and packaging has brought the opportunity to write two books that have achieved best seller status on Amazon, "Design Matters: Logos" and "Design Matters: Packaging."
Leadership
Aaron Keller
Managing Principal
LinkedinAaron Keller is a founding partner and the Managing Principal of Capsule. He heads brand strategy, research and naming for the firm’s clients, which have included brand like Jack Daniel's, Herman Miller and Target. He has written two books on design, Design Matters: Logos and Design Matters: Packaging. Both books have become national best sellers in design.
Brian Adducci
Creative Principal
Twitter | Linkedin
A digital marketer for the past 15 years, David’s passion is working with content-based products that drive meaningful business results. David’s primary focus is to oversee the strategic direction, product development, sales performance and daily operations of the Brandpoint division of ARAnet.
Prior to ARAnet, David served as Content Manager at EdView, Inc., a software company in the education space. He holds graduate degrees and certifications from the University of Saint Thomas School of Business and Illinois State University, as well as a bachelor’s degree from the University of Wisconsin-Madison.
