Brandpoint
Brandpoint®, the industry leader in content-based marketing solutions, began life 15 years ago as Article Resource Association, providing copyright-free content to print media across the country. As the digital marketing field evolved, the company maintained its front-runner position by developing new content-based marketing tools and utilizing emerging technologies for a broad portfolio of public relations industry, corporate and nonprofit clients. Today, Brandpoint is recognized as a pioneer in content-based digital marketing and real-time reporting of measurable, effective results.
Leadership
Scott Severson
President
Twitter | LinkedinScott Severson is the president of ARAnet, the leader in using brand storytelling to build brands, educate consumers and drive sales. Scott is a passionate advocate for online marketing tactics, measurement and optimization and has employed this expertise to a wide range of businesses.
David Olson
Vice President
Twitter | LinkedinA digital marketer for the past 15 years, David’s passion is working with content-based products that drive meaningful business results. David’s primary focus is to oversee the strategic direction, product development, sales performance and daily operations of the Brandpoint division of ARAnet.
Prior to ARAnet, David served as Content Manager at EdView, Inc., a software company in the education space. He holds graduate degrees and certifications from the University of Saint Thomas School of Business and Illinois State University, as well as a bachelor’s degree from the University of Wisconsin-Madison.
